Shopify App Developer Resources

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Daniel Sim - App Store Analytics

Everywhere your app can be featured on Shopify

Shopify offers app developers the opportunity to get their app featured in lots of different places. The App Store is well-known, and you're probably already listed there. We'll start by looking at the areas of the App Store and how to rank in them. Then we'll go onto less well-known places where Shopify features apps.

https://www.appstoreanalytics.io/post/everywhere-your-app-can-be-featured-on-shopify

Being a good member of the community is an end to itself and opens all kinds of doors, including being considered as a Staff pick.

You can increase your chances of being featured here by having a launch strategy. Before listing publicly, build up a waiting list of interested merchants. When you launch, open your doors to a nice spike of installs and reviews.

How to track your Shopify app listing using Google Analytics

If you're an app developer with a listing in the Shopify app store, you're going to want to understand how well your app listing is performing. How are people arriving on your listing page? What's your bounce rate? What's your install rate? By adding Google Analytics to your app listing you can see all of this.

https://www.appstoreanalytics.io/post/track-your-shopify-app-listing-using-google-analytics

Adding keywords to your partner name - a good way to optimize your Shopify app listing?

App developers are now starting to change their partner names in the Shopify app store so that they rank higher... Shopify app developers are free to change their partner name as much as they like. Their partner URL doesn't change, just the partner name text.

https://www.appstoreanalytics.io/post/keywords-to-partner-name-optimize-shopify-app-listing

How to track your performance in the Shopify app store using Google Sheets

When we're looking at how we perform on the Shopify app store, segmenting the traffic to our listings gives us a lot more actionable data. Shopify tack a variety of parameters to our app store URL to identify things like what the user searched for and where we appeared in results.

https://www.appstoreanalytics.io/post/how-to-track-shopify-app-store-listing-using-google-sheets

Shopify App Store attribution - yes you can!

TLDR; With this solution you can accurately attribute app revenue to the source that created it. It works for any external source where installs go through the Shopify App Store or where users install on your own website. When it comes to engineering challenges, I don't like being told that something's not possible.

https://www.appstoreanalytics.io/post/shopify-app-store-attribution-how-to

Shopify app store ads: Can you calculate Return On Ad Spend?

Return On Ad Spend (ROAS) is something all marketers should be tracking for paid acquisition. For each $1000 on ads I spend, how much money does that make me? Shopify app developers can buy ad slots at the top of search results, bidding on keywords.

https://www.appstoreanalytics.io/post/shopify-app-store-ads-calculating-return-on-ad-spend

How to A/B test your Shopify App Store listing

We put a lot of effort into crafting the first version of our app store listing. When we start from zero, the content is what we think will perform best. Which images, video and copy will convince merchants to install our app and which keywords will rank us for relevant searches.

https://www.appstoreanalytics.io/post/how-to-a-b-test-your-shopify-app-store-listing

Newsletter swaps grow your audience and attract new users

A newsletter swap is where two or more partners team up to feature each other's content, product or service in their email newsletters. It's an excellent way to reach a new, similar audience who might be interested in you. I ran a number of these for my Shopify apps.

https://www.appstoreanalytics.io/post/newsletter-swaps-grow-your-audience-and-attract-new-users

How I made our first support hire

Like most entrepreneurs, when I started my Shopify app I did everything. Even though I'd been an engineer I filled every role. Juggling these roles was fine when the company was small. I could give the right amount of time to product development, marketing, support, maintenance and admin. As the

https://www.danielrsim.com/how-i-hired-support-for-my-shopify-apps/