Merchants don’t go to the Shopify App Store looking for new or interesting functions. They are there because something has gone wrong, and they want a solution. The best way to gain traction for your app is to find these Shopify merchant pain points, understand the problem deeply, and then create an app that solves it.
My favorite method of starting on this process is using Amazon’ Press Release method, described by Ian McAllister as “walking backwards”. It essentially recommends writing a press release for the finished product that you have in mind, with the focus on being customer-centric. This entails describing the customer problem, how current solutions fail & how the new product will perform better than the incumbents.