MicroAngel posts - Shopify App Developer Resources

Micro Angel | Eyal Toledano | Substack

Bootstrapping a product from scratch is incredibly hard for the vast majority of independent makers and entrepreneurs. Buying out software that already exists is a great way to not only accelerate your path to revenue and freedom, but also to some pretty serious cash-on-cash returns in your favor.

https://microangel.so/about

By: Eyal Toledano (https://twitter.com/EyalToledano)

I started MicroAngel to document my journey buying, growing and selling Micro-SaaS products. I’m investing $500k of my own money in the process and hope to turn it into $1.4m just 2 years from now.

🏅

All of his MicroAngel posts are gold, but start with these in particular:

Posts

The framework I'm using to turn $500k in micro-acquisitions into $1.4m over the next 2 years

One of the most powerful things you can do as the ambitious individual that you are is to invest in yourself, far more than you invest in anything or anyone else in your life. To invest in yourself sounds like a pretty opaque idea, until you take the time to really decide what is putting a hamper on your velocity and progress as a person.

https://microangel.so/p/investment-thesis

Key points:

Scroll to section: Investment focus: Shopify Apps

Shopify is eating ecommerce and arming the rebels vs. Amazon

The Shopify app store used to be full of app clones, but now more and more brands launch on Shopify + raise capital to grow

There’s a massive and growing long tail of incredible opportunities

Net negative churn is the ultimate goal and requires expansion, which Shopify merchants are already used to

Micro-SaaS Acquisitions as Startup Call Options

If there's one thing the GameStop saga taught me, it's that the world is finally waking up to the fact that anyone can trade. That, obviously, is making hedge funds shit their pants. Most investors rely on stock ownership and the ensuing capital gains produced by holding stock of a growing company.

https://microangel.so/p/microsaas-call-options

Key points:

Already, the entirety of the Shopify ecosystem is in full bloom.

Even before the pandemic’s effect on ecommerce, the number of active merchants on the platform has been exploding over the past several years, indicating a massive opportunity for Shopify apps with defensible positions.

Indeed, apps that have decently stable ranking on the App Store profit from the tailwind created by Shopify as a platform, where the growth of merchants to the platform creates a rising tide for apps serving those merchants.

In the last 90 days alone, Shopify lured 7,000 merchants away from other ecommerce platforms, with WooCommerce shedding the lion’s share

I chose to focus on Shopify because the market is continuing to grow, which enables Holding assets by the fact apps will grow with the market without much effort, and that any large advantage created by Shopify would likely be passed on to its partner network.