Wesley Ross - Revamping an acquired Shopify app
Flipping Internet Properties for Fun & Profit
Flipping Internet Properties for Fun & Profit - Wesley Ross
Last Sunday as I was cooking dinner after a weekend spent in a cabin near the Rocky Mountain, I got an email notification from Google Domains, "The domain has been transferred". This concluded the past 3 months it took to source, negotiate & close a deal on my first SaaS purchase.
Customer Deep Dive – Revamping Post Acquisition
Customer Deep Dive - Revamping Post Acquisition - Wesley Ross
Like in any business, knowing what your customers think & feel when using your product is paramount to understanding what to adjust or remove so that you can serve them better. It all starts with a conversation. This is where most developers fail since it's something you shouldn't automate.
Solving for Activation & Retention – Shopify App
Solving for Activation & Retention - Shopify App - Wesley Ross
In the previous entry on this project, we took a look at what our users want & what the data showed us we should remove. One thing I didn't really dive into is how to course-correct for improving activation & retention, two crucial metrics for any software as a service app.
Gathering Requirements for a Shopify App
Gathering Requirements for a Shopify App - Wesley Ross
Yesterday I was on a call with a friend of mine who's in college, he had just won a business competition for a guarantor services platform. With my full-time job is running a small web dev agency, he reached out to see what would it take to build out the concept into a web app....
Identify a Problem worth Solving – SegmentWizard
Identify a Problem worth Solving - SegmentWizard - Wesley Ross
Since the bulk of my consulting work is winding down for Q4. I've decided to dive deeper into exploring new internal projects I'd like to work on. In the past couple of months through client work, I've gotten more familiar with Ad Tech space. Mainly how medium to large e-commerce companies setup & optimize their...
Creating a Simple Landing Page – SegmentWizard
Creating a Simple Landing Page - SegmentWizard - Wesley Ross
Before diving in on talking to potential customers you should focus on creating a place where they can find out more about what you're doing. This can range from a PDF pitch deck, explainer video to full-blown website with fancy design. Since at the early stages you should avoid investing too much time in fancy...
Pain > Dream > Solution
Getting Agencies to Use Your SaaS App
Getting Agencies to Use Your SaaS App - Wesley Ross
Yesterday on a call with my mastermind group, someone asked a question: How do I sell to my E-Commerce App to Agencies, so that they can in turn sell it to their customers? As the majority of us in the group either currently run an agency or have participated in one in the past, it...
Designing an effective sales page | Inside Design Blog
Once upon a time there were these 4 little words: " once," " upon," " a," and " time." They've been around as a way to introduce a story since at least 1380. Why is that? Because "once upon a time" is effective-it's an anchor that gets your attention.